What are Title Tags <title></title> ?

Title Tags On page Optimization-what are

According to SEMRush:

The Page Title is the clickable title of a webpage that appears with the result on the SERP (search engine page results page). To set a page title, use the <title> tag in the HTML around your text.  

<head> <br/> <title>This is My Title</title><br/></head><br/><br/><br/>

Most content management systems like WordPress have forms to automatically set <title> tags around the page titles on your website when creating new pages.

Rules for Optimizing Page Titles For Search Engines

Title Tags On page Optimization-rules

The science of SEO tells us to include our main target term in our HTML title.

The art of SEO asks us to make our  HTML titles clickable.

To understand how to write great page titles, we’ll pretend we are creating a page for an article on weight loss.

The issue you face, like most webmasters, is this: Once your article is online, it has to join the queue of hundreds of thousands of similar posts waiting to be noticed by search engines.

How do optimized web pages help you stand out? They help get you noticed by search engines and they attract clicks by users.

Here’s the list of steps to follow:

1. Include your primary keyword as far left as possible

Title Tags On page Optimization-left

Primary Keyword: Burn fat

Sample Page Title Draft 1: Burn Fat

2. Include a persuasive detail that will entice web users to click on your title

Title Tags On page Optimization-left

Think about the user that is likely to engage with your content, look over your piece one more time, then think about what reference you can make. What would make the average person want to click on your title? What are they really-really-really looking for as they search for your content topic?

Think about your audience. They have probably tried a few weight loss techniques and didn’t see results in time.

Your page title ought to include a phrase like, “…burn fat in ten days.” – Create a sense of urgency. Make references to what motivates people.

Primary Keyword: Burn fat

Reader motivation: Lose weight quickly

Sample Page Title Draft 2: Burn Fat In Ten Days

3. Give users a clue about the type of page you have to offer

Title Tags On page Optimization-usp

You can choose titles that give readers a hint as to what type of page they are clicking on.

  • “Top 10…” – hints at a list article.
  • “How to…” – hints at a guide
  • “…vs…” – hints at a comparison article
  • “Why you should…” – hints at a persuasive piece

Learn to frame your titles

Primary Keyword: Burn fat

Reader motivation: Lose weight quickly

Article type: How to –

Sample Page Title Draft 3: How to Burn Fat In Ten Days

4. Consider including your brand name on the right of your title

Title Tags On page Optimization-brand name

It’s worth considering that many firms market their business by branding their page titles.

Adding a hyphen and your brand name is a clever awareness promoting strategy that will help web searchers become familiar with your work.

Primary Keyword: Burn fat

Reader motivation: Lose weight quickly

Article type: How to –

Brand Name: Good gym

Sample Page Title Draft 4: How to Burn Fat In Ten Days – Good Gym

5. Make Sure Your Page Title Is Unique

Title Tags On page Optimization-unique

Use once and move on. On your site, avoid the duplication of page titles.

6. Make sure your title is 35 and 65 characters long

Title Tags On page Optimization-long

Sample Page Title: How to Burn Fat In Ten Days – Good Gym

There you go. Now you know the basics of writing page titles. You are ready to attract both search engines and online users.

Fell ready to learn how to include keywords on your web page? Check out our post Keywords: On page Optimization For Quality Web Content.

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