As I like to mention to clients, “no point in being an amazing brand, if no one gets to see all your hard work. It’s my job to make sure as many people as possible interact with your site (your brand).”
In order to deliver my promise as an effective SEO, these are the fundamentals of driving web visibility. Just about everything we do as SEOs can be represented by one of these five pillars:
1. Technical SEO
Marketers must cater to every web page search requirement. This is the starting point of SEO analysis. If search spiders can’t see your site, your site won’t be seen by users.We must make it very easy for search bots to see and navigate the site.
It’s important to optimize a site’s structure, code and look for search accessibility. Ensure technical optimization so search engines can easily crawl content and understand what’s on the site.
Ensure website caters to the varying users in various regions. Catering to target audiences in various regions and speaking different languages.
Catering to hyper-localized searched from users. As mobile search becomes more prevalent, hyper localized search becomes more relevant for users.
4. On site (Content)
How users get on and experience your site. Including relevant terms that connect with the unsers wants and needs.
Ensure that all relevant elements of the web page contain the right keywords. Optimize your:
- Title tag and URL
- Heading tag
- Body copy
- Internal links
Be sure to consider search intent. Create pages that reflect the interest of your audience.
Incorporates the increasing influence of social media networks and amplifiers of the brand.
Search engine use social network data to determine credibility. The more mentions a brand received, the more authority search algorithms attribute.
6. Off site (Backlinking)
Manages links from external sites.
Backlinks are established when one website links to another. They represent a vote of confidence from one website to another. They tell the search engines, “hey, you can trust this page to satisfy this search term (anchor text). I vouch for it (pass on link equity).
Monitoring all SEO activity, maintaining KPIs, strategy and optimization.