The web is a massive and noisy marketplace. 

There are so many sites and businesses vying for public attention. 

Competition can be daunting. But web performance will always begin with what captures the attention of the crawlers and web users. 

Before you begin to fill your site with incredible content, products, or ideas, it’s worth setting up an SEO friendly site structure

For those who aim to make their mark online, this article will prove to be quite useful.

What is a website structure?

Website Architecture pertains to how the internal pages of a website are linked and put together. It helps to create a logical layout of a site in line with the expectations both search engines and users navigating a site. 

The challenge of a proper structure chiefly pertains to how supplementary pages branch off your home page into different folders and subtopics. 

Simply put, website architecture is a series of handy pathways through to other pages.  A well optimised site will allow the search engine crawlers to easily locate pages that are relevant to a web user. 



Why is an SEO Friendly Site Structure Important?

Since website structure and SEO are linked, it’s good practice to implement proper optimization techniques. 

A good website content structure also creates an attractive flow for your users. 

Here are 3 reasons why you should prioritize making your website structure SEO friendly:

  • Make crawling simple for search engine crawlers:  The easier it is for Google to find your pages, the likelier you are to be indexed. 
  • Prioritize pages and keywords: By properly linking to core pages (eg. category or  product), you emphasize your preferred pages to Google. This can lead to higher ranking.
  • Better User Experience: The easier it is for your visitors to navigate, the more likely they’ll revisit your site



How to organize a website structure in 5 easy ways



1. Plan your site hierarchy in advance

Your site hierarchy is important. 

It should begin with the homepage, then navigate to category pages. Following this should be the sub-categories, your products, or articles. 

Your most important page (usually it is the homepage) should be at the top, and then, it should filter down to the less important pages.

  • Don’t overcomplicate your site hierarchy. Limit it to 2, 3 or 4 levels. Keep things as simple as possible
  • All pages of your site should be linked and accessible in less than 3 clicks. 



2. Write Clean URLs that match Site Structure

Match your URL structure to the site hierarchy. The URL should be broken in a way it makes it easy for crawlers to navigate. 

Home Page (1 click)   Category  (2 Clicks) → Sub-Category (3 Clicks) → Service/Product 

  • yoursite.com/category/subcategory/product



3. On page Internal Linking

As we’ve mentioned, Internal linking reduces the number of clicks required to reach any page Google loves internal linking. This again, makes it easy for crawlers to index all the pages. It helps create an internal connection between the different pages of a website. Feel free to link from the body content of pages, don’t rely only on your main navigation or site layout. 

The main advantage of internal linking is it enhances user experience by providing a useful medium to navigate through the website. 

Other advantages:

  • It lowers the bounce rate
  • It helps search engine crawlers find more pages within your website



4. Use categories to group content

There are a few rules to follow when you’re creating categories. The first is to include different categories on your website. It helps establish content relevance, especially in the case of blogs:

  • Add the categories as menu and sub-menus in the homepage 
  • SEO optimize each category by adding the title and description
  • Add internal links connecting to the category pages 
  • Optimize the slug of the URL



5. Make use of the breadcrumbs

Google prefers sites with breadcrumbs. Make sure you have them on all your pages. When activating these breadcrumbs, make sure the breadcrumb menu displays your website structure 

  • The menu should display all levels
  • Add structured data about your breadcrumb to give more information to crawlers



TRAM SEO Conclusion

An SEO Friendly Site Structure today is more important than ever. Your site’s structure should be easy to navigate and hierarchical. Once you’re done making the necessary changes, don’t forget to submit your updated sitemap to Google search console.



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